Oh hey!
I’m Karishma,
a Brand Designer in Melbourne.

How can
I help you?

You're brilliant at what you do.
You've built something real, and you know great design when you see it — you just don't want to be the one making it.

What you want is the right person to hand it to. Someone with the eye, the strategy and the track record to build a brand as considered as everything else you put your name to.

That's where I come in. Twenty years, one-on-one, brands built for people who care as much about who they work with as the work itself.

Close-up of a person sitting in an office chair with one leg crossed over the other, using a laptop. The person is wearing dark pants and high-heeled shoes, with a plain teal wall in the background.
Close-up of a person sitting in an office chair with one leg crossed over the other, using a laptop. The person is wearing dark pants and high-heeled shoes, with a plain teal wall in the background.
Interior space with gold-colored metal panels, glass, and concrete, featuring a seating area with chairs and tables.
Golden metal sign reading 'PATINAS' attached to a dark brown textured wall.
Person arranging photographs and postcards on a wooden table, with some items like a beer glass, cup, and decorative objects visible.
Close-up of a domed building with a small spire on top, against a cloudy brown sky.
Close-up of two white boxes embossed with the word "PATINAS" on a dark grey surface, casting shadows.

Enter:
Brand Lock-In

A complete brand system, built with you one-on-one.
Strategy, identity and every asset you need — considered, cohesive and unmistakably yours.

Not a logo and a colour or two.
The whole thing, done properly:
a brand you can hand to anyone, use anywhere, and never have to think twice about.

A woman and a young girl lying on grass, smiling, with sunlight creating shadows on her face.
Person writing on a white notebook or sketchpad with a pasting spot at the top, on a desk near a window, with a green and brown sweater sleeve visible.
Close-up view of a tile wall with the word 'Endodontics' in black on an olive green tile and the word 'Love' in white on a light gray tile. There is a central white tile with the embossed word 'HUNTER' and an illustration of a green leafy tree.
A dental office treatment room with a beige dental chair, green cabinets, natural light from a window with curtains, and soft shadows on the wooden floor.
White embossed art of a plant with leaves, branches, and a root or stem at the bottom on a textured white background.
Sign reading 'Hunter Endodontics' on a concrete wall with a shadow and a plant on the right side.

How we work together

01 — Strategy
We get clear on who you are, who you're for and what sets you apart.
Every design decision that follows is built on it.

02 — Concepts
I bring you considered directions with a real point of view.
Yours to react to, refine and fall in love with.

03 — Lock-In
Your finished brand system, beautifully packaged and ready to use.
Everything in one place, nothing left for you to figure out.

A person holding a smartphone vinyl to the screen, showing a music player app with the album cover for 'beyond the surface' and the song 'My Rhythm' playing.
Two women in a modern conference room; one is standing and writing on a whiteboard with photos and sketches, the other is seated at the table with a laptop, listening. The standing woman is smiling.
A woman wearing a mustard yellow hijab and a checkered blazer, smiling and looking to the side, framed within a green abstract shape on a pink background.
Person walking with a large beige tote bag featuring a colorful tree design, wearing black pants, black top, and sneakers.
Two people recording a podcast in a modern room, seated at a wooden table with microphones and headphones, with a concrete wall and large window in the background.
A digital billboard advertisement featuring a woman with curly black hair wearing glasses and a green patterned shirt. The background has colorful abstract lines. The text says "beyond the surface" with smaller text "with MUFFY" at the bottom. A moving train passes behind the billboard, with trees and the sky in the background.

The FAQs

  • Most Brand Lock-In projects run over a few focused weeks, start to finish. We'll map the exact timeline to your launch or rebrand on our first call.

  • The complete foundation — strategy, logo suite, colour and typography, guidelines and a Canva Brand Kit — plus your pick of four brand applications, designed and ready to use.

    Think a social media feed, a website landing page, an invoice template, your outdoor signage: you choose the four that matter most to your business, and I design them so you know exactly how your brand looks and feels in the wild. Everything in one place, ready to hand to anyone.

  • Yep. Unless it’s against my ethics, I’ll happily work with your industry. Chances are, I already have.

  • No. Hard No.

    Honestly, I built this system because I knew clients getting just a logo was such a waste of their money.

    A logo is one piece of it.
    Brand Lock-In is the whole system, strategy included, so every part works together and keeps working long after we're done.

  • Brand Lock-In™ starts from $5,000.

    What you're really buying: clients who arrive already sold. When your brand signals your worth for you, people show up ready to invest, not needing convincing.

    And you never second-guess how you're presenting again. Decisions made, locked in, done.

Embossed logo of a hummingbird on a textured green background.
Reception area with a woman standing behind a desk, modern interior with wood ceiling, metallic wall with green text reading 'TECH•EXEC AUSTRALIA'.
A digital graphic with a dark green background and a gradient overlay, featuring text that reads 'Big tech thinking. Right-sized.' and 'HUMANS ALWAYS IN THE LOOP', with social media handles @REALLYGREATSITE and @TECH_EXEC_AUS.
A digital graphic with a dark green background and a gradient overlay, featuring text that reads 'Big tech thinking. Right-sized.' and 'HUMANS ALWAYS IN THE LOOP', with social media handles @REALLYGREATSITE and @TECH_EXEC_AUS.
Two women talking in a bright office, one sitting at a desk with a laptop and the other standing, smiling.
A woman in a business suit sitting at a desk, smiling, and talking on the phone with a pink background and a green overlay.

Sometimes I just have to name-drop.

I’ve worked with; Monash University, George Weston Foods, Allanah Madeline Foundation, SAP, Carbon Market Institute, Barnes, Pataks, Melbourne University, RMIT, Melbourne Business School, Torrens University (and more).

Over the years, we developed visual collateral for companies, from branding to websites, car wraps and annual reports.

GWF George Weston Foods Limited logo with white background and black border.
Mercy Health logo featuring a stylized cross with a circular swoosh around it and the text 'Mercy Health' and tagline 'Care first' underneath.
Coca-Cola logo on a white background
SAP logo on a white circular background.
Upside down brown bag, blue cap, green mug, green travel mug, blue notebook and pen, brown T-shirt, blue lanyard and badge, blue zippered pouch, small brown umbrella, two green cups, and small blue item with logo, all with 'Karishma Kasabia Works' branding.
A woman sitting on a white couch, smiling, holding a paper cup, with a microphone in front of her, wearing a polka dot dress and jewelry, in a studio setting.
A beige-colored book titled 'Authentual Lifestyle' is placed on a wooden surface. Next to it, there is a silver laptop, a white box, a white book, and a white ceramic dish holding gold jewelry, including a necklace and earrings. Part of a white patterned rug is also visible in the background.
Three people sitting at a wooden table in a bright cafe, engaged in conversation. One woman is speaking, with a laptop and cups on the table, and large windows behind them showing an urban street scene.
A beige square sign with a cartoon woman with glasses and curly hair holding a coffee mug, alongside the text 'Karisma Kasabia Works', mounted on a wall near a garage door.
Flat lay of various paper products, including a large beige sheet, a brown envelope, and two smaller cards, all with the Karishma Kasabia Works logo featuring a woman with curly hair holding a cup.
A cartoon-style digital illustration of a woman's face with black, wavy hair, gold hoop earrings, and a friendly smile, set against a green background with light patterns.

Don’t Take My Word For It

  • Everyone loved your energy, the structure you brought in, your style, flow, enthusiasm and the way you’re all in. They felt heard.

    — Nicole Barnes

  • I knew you are amazing at what you do but that was a masterclass!

    — Georgina Ponce de Leon

  • Ten years on, we're still using the branding Karishma developed for us. It has held up beautifully.

    — Alycia Inglis

  • We are so blessed to have your energy and expertise guide us.

    — Emma Staples

A little bit
about me.

I'm Karishma.
Straight shooter, Leo, and slightly obsessed with finding Melbourne's coolest places to eat.

After twenty years and my own businesses under my belt, I see your brand from a bird's-eye view: not just how it looks, but how it works as a business.

Design, marketing and strategy, all in one head.

I've got a small team of designers behind me, so nothing falls through the cracks.

Want to check I'm legit? Find me on Instagram and LinkedIn.

Your brand kit. Here’s exactly what’s inside. 👀
I’m not a pick me girl, but when it comes to branding, you really should. 😏👏🏽
I don’t do generic. This is how. 👏🏽
For my freaks. 😏
This is why a brand kit makes a HUGE difference.💪🏽🤓 It used to be impressive to have a logo, now it’s the bare minimum.
This is part of the design process that goes on behind the scenes when I’m doing your brand. Which concept is your fave?
Always about that return on investment.

Ready for a brand that makes people want to work with you, before you've said a word?

EMAIL ME
Animated cartoon-style fried chicken leg with a bone